The 120th edition of Fieracavalli will focus on horses as the undisputed protagonists of the event, in all their expressive power.
The new campaign image highlights this anniversary's central role and strengthens even further the indissoluble bond between the Show and horses: it has three stallions galloping towards a large number 120 against a neutral background that perfectly integrates graphic and photographic aspects. The only hint of colour is the number of the edition, in teal or petrol blue, helping to create depth and become a reference for style and elegance.
“We focused on very clear visual impact by deliberately moving away from previous editions to highlight the change of pace and bring out Fieracavalli's new spirit - less conceptual and closer to the emotions shared with the public," explained Francesco Gobbato, Creative Director of KF ADV, the Vicenza-based branding & advertising agency which managed the concept underlying this new campaign.
“Instead of creating pathos and portraying the intimate relationship between horses and riders through a static image, we preferred to give the composition more dynamism, thereby suggesting the idea of an event in constant movement which by no means intends to stop at the results already achieved but is ready to continue its journey by staying ahead of the times and proposing new appointments. There is still just one main objective: touch people's hearts, bring them closer to this world and promote a festive atmosphere involving not only professionals but also enthusiasts and families.”
The headline clearly expresses this concept and highlights the emotional impact of the occasion by emphasising the passion linking visitors, sector operators and horses for all these years.
Download here Fieracavalli 2018 brochure and keep tuned with us to discover all the surprises awaiting you at the 120th edition!