It is astonishing to see how this form of Slow Tourism is gaining ground, thanks to its far less mass-market approach closer to the real values of nature, culture and food and wine. This Hall is entirely dedicated to Equestrian Tourism and provides all the information needed to organise "alternative" holidays in the best possible way, choosing between the most evocative horse trails - in Italy and abroad - as well as discovering well-appointed farm holiday centres ensuring all the services needed for horse-riding.
Fieracavalli has always promoted the rediscovery of local areas on horseback and in addition to the "conventional" guide to Italia a cavallo developed in collaboration with the Italian Touring Club the coming show will also present a number of solutions dedicated to hi-tech visitors. Horse Touring is an on-line tourism portal for horses and riders. It provides virtual experience along certain stretches of more than 7,000 kilometres of horse-ways in Italy thanks to a 3D viewer.
And if your interest in this sector goes beyond mere curiosity, Fieracavalli also offers the chance to take part in the first Master of Equestrian Tourism Course, set up in collaboration with Earth Academy (European Academy for Rural Territories Hospitality) and Ciset-Cà Foscari-University of Venice. Two days of training (27-28 October) with experts and sector operators to help expand the potential for growth and business in this sphere.