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30 January 2024

The equestrian event that breaks all records

Thanks to the unceasing support of the digital community in the equestrian world, the Verona Show has achieved media leadership to become the top in the sector.

This is confirmed by the facts and figures for edition no. 125 held in Verona 9-12 November 2023. Fieracavalli – over just four show days – exceeded all expectations: the equestrian event in Verona stood out through record figures in terms of visibility and contacts, including 140,000 visitors from 60 countries crowding the exhibition centre and the 700 exhibitors taking part.

In the four weeks between 12 October and 12 November, the Fieracavalli website attracted more than 1.9 million hits from 250,545 unique users, showcasing 120 news items and 19 photo galleries. The wide-ranging focus and features covering the equestrian world, sustainability and animal welfare proved to be a great success with the general public. The sporting competitions were particularly popular: Jumping Verona, the only Italian stage of the Longines FEI Show Jumping World CupTM, together with the main Western competitions and the most important contests for Spanish, Arabian and Italian horses (broadcast live on the Fieracavalli website) achieved more than 147,000 hits in total. Exceptional results were seen for Arabian Dream 2023 that with 15 hours of broadcasts posted 80,410 hits, of which 41% on Sunday, the highest among all sector events.

Fieracavalli 2023 clearly demonstrated its national and international status through impressive media coverage: the 125th Show was highlighted in more than 1,400 online articles and 337 periodicals, local and national newspapers, radio and TV stations. Constant and detailed storytelling proved capable of reaching a potential readership of 68,000,000 people, thus definitively certifying Fieracavalli as the “place to be” for everyone with an interest in this sector.

Similarly, the involvement of VIPs and influencers who – through their official profiles – helped bring their communities inside the Exhibition Centre itself, to reveal all the souls of the event, reaching more than 57,000,000 potential hits.

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Longines FEI Jumping World Cup e Gala d’Oro

Longines FEI Jumping World Cup and Golden Gala

Italialleva

Area Commerciale Top Brand e Campo prova FWC

Top Brand Commercial Area and FWC Test Field

Arena FISE

Purosangue arabo e GIA

Arabian Horse and GIA

MASAF

Area Commerciale B2C

B2C Commercial Area

Area Commerciale B2B

B2B Commercial Area

Salone cavallo Iberico e Horse Friendly Arena

Iberian Horse Salon and Horse Friendly Arena

Barrel Racing e Pole Bending

Barrel Racing and Pole Bending

Perimetro sicurezza cavalli

Perimeter safety horses

Animazioni

Animation
Perimetro sicurezza cavalli
Perimeter safety horses

Morfologie Razze Americane, SEF Italia, Special Events

American Breed Morphologies, SEF Italy, Special Events

Food Court

Area Kids

Salone del Turismo Rurale e dei Prodotti Tipici e Area Family
Exhibition of Rural Tourism and Typical Products and Family Area
Area H
Area F
Area E
Area C
Area D
Area B
Area A
PALA EXPO

INGRESSO / ENTRANCE "SAN ZENO"

INGRESSO / ENTRANCE
"CANGRANDE"

INGRESSO / ENTRANCE
"RE TEODORICO"

Longines FEI Jumping World Cup e Gala d’Oro
Longines FEI Jumpinag World Cup and Golden Gala

Italialleva

Area Commerciale Top Brand e Campo prova FWC

Top Brand Commercial Area and FWC Test Field

Arena FISE

Purosangue arabo e GIA
Arabian Horse and GIA

MASAF

Area Commerciale B2C
B2C Commercial Area
Area Commerciale B2B
B2B Commercial Area
Salone cavallo Iberico e Horse Friendly Arena
Iberian Horse Salon and Horse Friendly Arena
Barrel Racing e Pole Bending
Barrel Racing and Pole Bending
Perimetro sicurezza cavalli
Perimeter safety horses
Animazioni
Animation
Perimetro sicurezza cavalli
Perimeter safety horses
Morfologie Razze Americane, SEF Italia, Special Events
American Breed Morphologies, SEF Italy, Special Events

Food Court

Area Kids

Salone del Turismo Rurale e dei Prodotti Tipici e Area Family
Exhibition of Rural Tourism and Typical Products and Family Area

Area H

Area F

Area E

Area C

Area D

Area B

Area A

PALA EXPO

INGRESSO / ENTRANCE "SAN ZENO"

INGRESSO / ENTRANCE
"CANGRANDE"

INGRESSO / ENTRANCE
"RE TEODORICO"

Longines FEI Jumping World Cup e Gala d’Oro

Longines FEI Jumping World Cup and Golden Gala

Italialleva

Area Commerciale Top Brand e Campo prova FWC

Top Brand Commercial Area and FWC Test Field

Arena FISE

Purosangue arabo e GIA

Arabian Horse and GIA

MASAF

Area Commerciale B2C

B2C Commercial Area

Area Commerciale B2B

B2B Commercial Area

Salone cavallo Iberico e Horse Friendly Arena

Iberian Horse Salon and Horse Friendly Arena

Barrel Racing e Pole Bending

Barrel Racing and Pole Bending

Perimetro sicurezza cavalli

Perimeter safety horses

Animazioni

Animation
Perimetro sicurezza cavalli
Perimeter safety horses

Morfologie Razze Americane, SEF Italia, Special Events

American Breed Morphologies, SEF Italy, Special Events

Food Court

Area Kids

Salone del Turismo Rurale e dei Prodotti Tipici e Area Family
Exhibition of Rural Tourism and Typical Products and Family Area
Area H
Area F
Area E
Area C
Area D
Area B
Area A
PALA EXPO

INGRESSO / ENTRANCE "SAN ZENO"

INGRESSO / ENTRANCE
"CANGRANDE"

INGRESSO / ENTRANCE
"RE TEODORICO"

Longines FEI Jumping World Cup e Gala d’Oro Longines FEI Jumpinag World Cup and Golden Gala

Italialleva

Area Commerciale Top Brand e Campo prova FWC

Top Brand Commercial Area and FWC Test Field

Arena FISE

Purosangue arabo e GIA Arabian Horse and GIA

MASAF

Area Commerciale B2C B2C Commercial Area
Area Commerciale B2B B2B Commercial Area
Salone cavallo Iberico e Horse Friendly Arena Iberian Horse Salon and Horse Friendly Arena
Barrel Racing e Pole Bending Barrel Racing and Pole Bending
Perimetro sicurezza cavalli Perimeter safety horses
Animazioni Animation
Perimetro sicurezza cavalli Perimeter safety horses
Morfologie Razze Americane, SEF Italia, Special Events American Breed Morphologies, SEF Italy, Special Events

Food Court

Area Kids

Salone del Turismo Rurale e dei Prodotti Tipici e Area Family Exhibition of Rural Tourism and Typical Products and Family Area

Area H

Area F

Area E

Area C

Area D

Area B

Area A

PALA EXPO

INGRESSO / ENTRANCE "SAN ZENO"

INGRESSO / ENTRANCE
"CANGRANDE"

INGRESSO / ENTRANCE
"RE TEODORICO"

Traffic and Parking