Imagine being able to discover the most authentic stories of the Italian territory and savor the tastes of its regions, from Piedmont to Sicily, passing through Lombardy, Veneto, Lazio, Umbria and Tuscany. This will be possible inside Pavilion 4 of Fieracavalli, thanks to the return of the Salone del Turismo Rurale e dei Prodotti Tipici, which, after the success of the first edition, will once again host the eno-gastronomic excellence of our country’s best producers.
The new space inside Hall 4 – together with the Veneto and Puglia regions – will feature 30 exhibitors, who will present a showcase of typical regional products and offer an immersive journey into the best Italian culinary traditions: from tasty artisanal cheeses to fine wines, every corner of the Salone del Turismo Rurale e dei Prodotti Tipici will lead visitors to Fieracavalli to discover the richness and biodiversity of Italian. This will be possible thanks to the tales of experts in tourism, agricultural associations, and pro loco who will provide valuable advice on Italy’s most beautiful rural destinations.
The Unione Nazionale Pro Loco d’Italia (UNPLI) will be present at the Rural Tourism Show to offer a rich assortment of proposals for the development and enhancement of the territory.
Thanks to more than 6,200 registered Pro Loco associations, the UNPLI is committed daily to the promotion of local traditions, supporting tourist-cultural, historical-environmental , folklore , gastronomic and sporting events, with the aim of not only turning the spotlight on the unique resources of each territory, but also improving the quality of life of residents and enhancing the value of typical regional products.
A unique opportunity to explore Italy from heel to boot, discover new products and learn about the stories of the people who contribute to making our country, a beloved destination around the world.
We look forward to seeing you in Hall 4 of Fieracavalli!