Next appointment from November 6 to 9, 2025

Next appointment from November 6 to 9, 2025

2 August 2024

Journey through the Italy of flavors: the Rural Tourism and Typical Products Show returns to Fieracavalli

Imagine being able to discover the most authentic stories of the Italian territory and savor the tastes of its regions, from Piedmont to Sicily, passing through Lombardy, Veneto, Lazio, Umbria and Tuscany. This will be possible inside Pavilion 4 of Fieracavalli, thanks to the return of the Salone del Turismo Rurale e dei Prodotti Tipici, which, after the success of the first edition, will once again host the eno-gastronomic excellence of our country’s best producers.

The new space inside Hall 4 – together with the Veneto and Puglia regions – will feature 30 exhibitors, who will present a showcase of typical regional products and offer an immersive journey into the best Italian culinary traditions: from tasty artisanal cheeses to fine wines, every corner of the Salone del Turismo Rurale e dei Prodotti Tipici will lead visitors to Fieracavalli to discover the richness and biodiversity of Italian. This will be possible thanks to the tales of experts in tourism, agricultural associations, and pro loco who will provide valuable advice on Italy’s most beautiful rural destinations.

The Unione Nazionale Pro Loco d’Italia (UNPLI) will be present at the Rural Tourism Show to offer a rich assortment of proposals for the development and enhancement of the territory.

Thanks to more than 6,200 registered Pro Loco associations, the UNPLI is committed daily to the promotion of local traditions, supporting tourist-cultural, historical-environmental , folklore , gastronomic and sporting events, with the aim of not only turning the spotlight on the unique resources of each territory, but also improving the quality of life of residents and enhancing the value of typical regional products.

A unique opportunity to explore Italy from heel to boot, discover new products and learn about the stories of the people who contribute to making our country, a beloved destination around the world.

We look forward to seeing you in Hall 4 of Fieracavalli!

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Italialleva

Area Commerciale Top Brand e Campo prova FWC

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Arena FISE

Purosangue arabo e GIA
Arabian Horse and GIA

MASAF

Area Commerciale B2C
B2C Commercial Area
Area Commerciale B2B
B2B Commercial Area
Salone cavallo Iberico e Horse Friendly Arena
Iberian Horse Salon and Horse Friendly Arena
Barrel Racing e Pole Bending
Barrel Racing and Pole Bending
Perimetro sicurezza cavalli
Perimeter safety horses
Animazioni
Animation
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Perimeter safety horses
Morfologie Razze Americane, SEF Italia, Special Events
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Area Kids

Salone del Turismo Rurale e dei Prodotti Tipici e Area Family
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Area H

Area F

Area E

Area C

Area D

Area B

Area A

PALA EXPO

INGRESSO / ENTRANCE "SAN ZENO"

INGRESSO / ENTRANCE
"CANGRANDE"

INGRESSO / ENTRANCE
"RE TEODORICO"

Longines FEI Jumping World Cup e Gala d’Oro

Longines FEI Jumping World Cup and Golden Gala

Italialleva

Area Commerciale Top Brand e Campo prova FWC

Top Brand Commercial Area and FWC Test Field

Arena FISE

Purosangue arabo e GIA

Arabian Horse and GIA

MASAF

Area Commerciale B2C

B2C Commercial Area

Area Commerciale B2B

B2B Commercial Area

Salone cavallo Iberico e Horse Friendly Arena

Iberian Horse Salon and Horse Friendly Arena

Barrel Racing e Pole Bending

Barrel Racing and Pole Bending

Perimetro sicurezza cavalli

Perimeter safety horses

Animazioni

Animation
Perimetro sicurezza cavalli
Perimeter safety horses

Morfologie Razze Americane, SEF Italia, Special Events

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Food Court

Area Kids

Salone del Turismo Rurale e dei Prodotti Tipici e Area Family
Exhibition of Rural Tourism and Typical Products and Family Area
Area H
Area F
Area E
Area C
Area D
Area B
Area A
PALA EXPO

INGRESSO / ENTRANCE "SAN ZENO"

INGRESSO / ENTRANCE
"CANGRANDE"

INGRESSO / ENTRANCE
"RE TEODORICO"

Longines FEI Jumping World Cup e Gala d’Oro Longines FEI Jumpinag World Cup and Golden Gala

Italialleva

Area Commerciale Top Brand e Campo prova FWC

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Arena FISE

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MASAF

Area Commerciale B2C B2C Commercial Area
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Barrel Racing e Pole Bending Barrel Racing and Pole Bending
Perimetro sicurezza cavalli Perimeter safety horses
Animazioni Animation
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Morfologie Razze Americane, SEF Italia, Special Events American Breed Morphologies, SEF Italy, Special Events

Food Court

Area Kids

Salone del Turismo Rurale e dei Prodotti Tipici e Area Family Exhibition of Rural Tourism and Typical Products and Family Area

Area H

Area F

Area E

Area C

Area D

Area B

Area A

PALA EXPO

INGRESSO / ENTRANCE "SAN ZENO"

INGRESSO / ENTRANCE
"CANGRANDE"

INGRESSO / ENTRANCE
"RE TEODORICO"