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22 November 2022

The United States calls Veronafiere: for Fieracavalli new opportunities related to the American Horse

Italy-US co-investment projects under consideration, thanks to collaboration with the Transatlantic Investment Committee

Cowboys as a stars and stripes exclusive? A myth that needs to be dispelled, because in Italy too horse enthusiasts and disciplines associated with traditional American riding constitute a supply chain that involves 75,500 people, has 32,000 registered horses, three main associations, 2,500 riding schools and breeding farms, with a direct turnover of 9 million Euro. A world of which VeronaFiere, through Fieracavalli, wants to be the spokesman, creating a bridge between Italy and the United States to explore new opportunities for exchanges and business in this sector, in particular looking at the area of sports, saddle tourism and food-experience.

At the centre, undoubtedly, was the passion for the three main equestrian breeds of the Old West: American quarter horse, Appaloosa and Paint horse, the favourite of the Comanche Indians for its dappled coat with mimetic properties. The same breeds that, after the Westernshow at the 124th Fieracavalli, were still the absolute protagonists at Veronafiere from 9 to 19 November.

Until last weekend, in fact, the halls of the Verona exhibition centre hosted two highlights for reining, the ‘queen’ of American sports disciplines: the IRBHA Futurity IRHA, in which the most promising three-year-old foals made their debut, and the finals of the absolute national championships organised by FISE, the Italian Federation of Equestrian Sports.

And it was precisely on this occasion that a b2b meeting was held at Veronafiere with all the main sporting and breeding associations of reference in Italy for these breeds to identify, through Fieracavalli, new commercial and cultural initiatives between the two sides of the Atlantic, with the American horse as a common denominator. A mission that sees the collaboration of the Transatlantic Investment Committee (TIC), a platform that works in close connection with the diplomatic representations in the United States and Italy to strengthen ties in the field of strategic co-investments between the two countries.

“American horse riding,” explained Federico Bricolo, President of Veronafiere, “undoubtedly represents one of the areas of Fieracavalli that together with the TIC, breeding associations and companies we can further expand by looking at the affinities that naturally link it to the US market. The idea is to make the horse an ambassador for new transatlantic cooperation and exchange in the fields of sport, trade, tourism and food and wine. Veronafiere is already present in North America in the promotion of the wine & food and natural stone sectors: now with Fieracavalli we want to take another of its historical and successful brands overseas, strengthening our presence in the area”.

“The success of the mission to the United States that the TIC organised in October in collaboration with the Italian Embassy in Washington DC and the US diplomatic mission in Italy,” commented Andrea Gumina, president of the Transatlantic Investment Committee, “shows that there is great attention in the field of economic-commercial relations between our two countries. For this reason, we have decided to adhere to the proposal of Veronafiere, through Fieracavalli, and start a project that will lead us to maximise the potential of reining as a vehicle for joint Italy-US investments and the enhancement of our Made in Italy”.

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Aree tematiche

Aree tematiche

Longines FEI Jumping World Cup e Gala d’Oro

Longines FEI Jumping World Cup and Golden Gala

Italialleva

Area Commerciale Top Brand e Campo prova FWC

Top Brand Commercial Area and FWC Test Field

Arena FISE

Purosangue arabo e GIA

Arabian Horse and GIA

MASAF

Area Commerciale B2C

B2C Commercial Area

Area Commerciale B2B

B2B Commercial Area

Salone cavallo Iberico e Horse Friendly Arena

Iberian Horse Salon and Horse Friendly Arena

Barrel Racing e Pole Bending

Barrel Racing and Pole Bending

Perimetro sicurezza cavalli

Perimeter safety horses

Animazioni

Animation
Perimetro sicurezza cavalli
Perimeter safety horses

Morfologie Razze Americane, SEF Italia, Special Events

American Breed Morphologies, SEF Italy, Special Events

Food Court

Area Kids

Salone del Turismo Rurale e dei Prodotti Tipici e Area Family
Exhibition of Rural Tourism and Typical Products and Family Area
Area H
Area F
Area E
Area C
Area D
Area B
Area A
PALA EXPO

INGRESSO / ENTRANCE "SAN ZENO"

INGRESSO / ENTRANCE
"CANGRANDE"

INGRESSO / ENTRANCE
"RE TEODORICO"

Longines FEI Jumping World Cup e Gala d’Oro
Longines FEI Jumpinag World Cup and Golden Gala

Italialleva

Area Commerciale Top Brand e Campo prova FWC

Top Brand Commercial Area and FWC Test Field

Arena FISE

Purosangue arabo e GIA
Arabian Horse and GIA

MASAF

Area Commerciale B2C
B2C Commercial Area
Area Commerciale B2B
B2B Commercial Area
Salone cavallo Iberico e Horse Friendly Arena
Iberian Horse Salon and Horse Friendly Arena
Barrel Racing e Pole Bending
Barrel Racing and Pole Bending
Perimetro sicurezza cavalli
Perimeter safety horses
Animazioni
Animation
Perimetro sicurezza cavalli
Perimeter safety horses
Morfologie Razze Americane, SEF Italia, Special Events
American Breed Morphologies, SEF Italy, Special Events

Food Court

Area Kids

Salone del Turismo Rurale e dei Prodotti Tipici e Area Family
Exhibition of Rural Tourism and Typical Products and Family Area

Area H

Area F

Area E

Area C

Area D

Area B

Area A

PALA EXPO

INGRESSO / ENTRANCE "SAN ZENO"

INGRESSO / ENTRANCE
"CANGRANDE"

INGRESSO / ENTRANCE
"RE TEODORICO"

Topic Areas.

Topic areas

Longines FEI Jumping World Cup e Gala d’Oro

Longines FEI Jumping World Cup and Golden Gala

Italialleva

Area Commerciale Top Brand e Campo prova FWC

Top Brand Commercial Area and FWC Test Field

Arena FISE

Purosangue arabo e GIA

Arabian Horse and GIA

MASAF

Area Commerciale B2C

B2C Commercial Area

Area Commerciale B2B

B2B Commercial Area

Salone cavallo Iberico e Horse Friendly Arena

Iberian Horse Salon and Horse Friendly Arena

Barrel Racing e Pole Bending

Barrel Racing and Pole Bending

Perimetro sicurezza cavalli

Perimeter safety horses

Animazioni

Animation
Perimetro sicurezza cavalli
Perimeter safety horses

Morfologie Razze Americane, SEF Italia, Special Events

American Breed Morphologies, SEF Italy, Special Events

Food Court

Area Kids

Salone del Turismo Rurale e dei Prodotti Tipici e Area Family
Exhibition of Rural Tourism and Typical Products and Family Area
Area H
Area F
Area E
Area C
Area D
Area B
Area A
PALA EXPO

INGRESSO / ENTRANCE "SAN ZENO"

INGRESSO / ENTRANCE
"CANGRANDE"

INGRESSO / ENTRANCE
"RE TEODORICO"

Longines FEI Jumping World Cup e Gala d’Oro Longines FEI Jumpinag World Cup and Golden Gala

Italialleva

Area Commerciale Top Brand e Campo prova FWC

Top Brand Commercial Area and FWC Test Field

Arena FISE

Purosangue arabo e GIA Arabian Horse and GIA

MASAF

Area Commerciale B2C B2C Commercial Area
Area Commerciale B2B B2B Commercial Area
Salone cavallo Iberico e Horse Friendly Arena Iberian Horse Salon and Horse Friendly Arena
Barrel Racing e Pole Bending Barrel Racing and Pole Bending
Perimetro sicurezza cavalli Perimeter safety horses
Animazioni Animation
Perimetro sicurezza cavalli Perimeter safety horses
Morfologie Razze Americane, SEF Italia, Special Events American Breed Morphologies, SEF Italy, Special Events

Food Court

Area Kids

Salone del Turismo Rurale e dei Prodotti Tipici e Area Family Exhibition of Rural Tourism and Typical Products and Family Area

Area H

Area F

Area E

Area C

Area D

Area B

Area A

PALA EXPO

INGRESSO / ENTRANCE "SAN ZENO"

INGRESSO / ENTRANCE
"CANGRANDE"

INGRESSO / ENTRANCE
"RE TEODORICO"